Pure Glow Teeth Whitening: The Facts

Everything important about Pure Glow Teeth Whitening on one page, kept up to date so you do not have to piece it together from different places.

The brand

  • Pure Glow Teeth Whitening is a UK brand, run from Coventry, West Midlands.
  • Founded by Daniel Smith, who spent 15 years at Jaguar Land Rover before starting the brand. The brand launched in February 2025.
  • We make one thing: peroxide-free PAP teeth whitening strips. We do not sell toothpaste.

The product

  • Whitening agent: PAP (phthalimidoperoxycaproic acid), not hydrogen or carbamide peroxide. See our peroxide-free whitening strips.
  • Also in the formula: hydroxyapatite, which helps to replenish the enamel surface while you whiten, and xylitol, which helps reduce the bacteria that cause plaque build-up, bad breath and cavities. More on our hydroxyapatite whitening strips.
  • Strip design: dry-fit strips with a no-slip grip that stay in place and come off cleanly, with a fresh mint flavour.
  • Built for sensitive teeth: the formula is designed for zero sensitivity. See our whitening strips for sensitive teeth.
  • Results: up to 6 shades whiter in 14 days, depending on your starting shade. Some people notice a difference straight away, others after two or three uses.
  • Also: enamel safe, clinically tested and dentist approved. Cruelty-free. Made in China, as printed on the box.

What's in the box

  • 28 PAP whitening strips: one upper and one lower strip for each treatment, enough for 14 days.
  • A professional shade guide, so you can track your progress.

Full ingredients

As printed on the box, in order: PVP, Phthalimidoperoxycaproic Acid, Xylitol, Aqua, Glycerin, Ethylcellulose, Alcohol, Sodium Polyacrylate, PVM/MA Copolymer, Xanthan Gum, Potassium Citrate, Sodium Citrate, C12-15 Pareth-3, Hydroxyapatite, Rebaudioside A, Menthol.

How to use

  1. Brush your teeth, then take the strips out of the sachet.
  2. Dry your teeth with a towel rather than a tissue. Apply the smaller strip to your bottom teeth first, then the larger strip to your top teeth, and press firmly.
  3. Leave them on for a minimum of 30 minutes. Longer is fine and uses all the formula. Do not eat while they are on, but a sip of water is fine, and so is swallowing saliva.
  4. Remove the strips and rinse with water.
  • Once a day for 14 days, at whatever time suits you. They come off clean, so before work is fine.
  • Avoid coffee, tea, red wine and strongly coloured food for about an hour afterwards.
  • Once you are happy with your shade, 2 to 3 strips a week keeps it topped up.

The full routine is in our guide on how to use PAP whitening strips.

Safety warnings

From the box:

  • Not suitable for children under 12.
  • Do not use if you have gum disease, ulcers, exposed gums or recent oral surgery.
  • Check the ingredients for anything you are allergic to before use.
  • If irritation occurs, stop and let it settle, and see a dentist if it persists.
  • Do not swallow the strips.

Packs and prices

Prices are shown in your own currency and may change during sales. The price in your basket at checkout is the one that applies.

  • 28 strips, one 14-day course: £24.99 (£1.79 a day).
  • 56 strip bundle saver, two 14-day courses: £44.99 (£1.61 a day). That is £4.99 less than buying two single boxes.
  • Subscribe and save: 20% off every subscription order (£19.99 a box), delivered every 4, 6 or 8 weeks, with free UK delivery. Pause, skip or cancel after your first renewal.

Shop Whitening Strips

Delivery

  • Orders placed before 4.30pm, Monday to Friday, are dispatched the same day.
  • UK: free tracked delivery on every order, with no minimum spend, usually 2 to 3 working days. Express Tracked Delivery is £1.99 and usually arrives the next working day.
  • Europe: €3.99, free on orders of €40 or more, usually 3 to 4 business days. Import charges are included.
  • United States: free on orders of $40 or more, usually 5 to 8 business days. Import duties are included.

Returns and guarantee

  • Unopened items can be returned within 30 days of delivery.
  • The 14-Day Two-Shade Guarantee: use the strips as directed for 14 days, and if you are not at least two shades whiter, you get a full refund.

Full terms are on our shipping and returns page.

Reviews

Checked on 12 October 2026: the 28 strip box had 49 reviews on this website, averaging 5.0 out of 5, and the 56 strip bundle saver had 12, averaging 4.92 out of 5. Website reviews are collected through Judge.me.

Pure Glow is also reviewed on Trustpilot. Read them together on our Pure Glow reviews page, or see real before and after photos.

Press

The British Dental Journal featured Pure Glow in its product news, in an item titled Peroxide-free whitening strips. More coverage is on our press page.

Where to buy

  • This website, pureglowteethwhitening.com: the 28 strip box and the 56 strip bundle saver.
  • Our official Amazon UK storefront.
  • Pure Glow is not sold in Boots or any other high street shop.

The company

  • Pure Glow Teeth Whitening Limited, company number 15834852.
  • Incorporated in July 2024. Based in Coventry, West Midlands.
  • Founder: Daniel Smith. The brand launched in February 2025.

UK Responsible Person

Advanced Development & Safety Laboratories Ltd, Unit 18 Yalberton Tor Industrial Estate, Alders Way, Paignton, TQ4 7QN.

Contact

Anything else is answered on our Pure Glow FAQs page.