28 PAP+ Teeth Whitening Strips with Hydroxyapatite (14 Day Treatment)
28 PAP+ Teeth Whitening Strips (14 Day Treatment) with Hydroxyapatite
Up to 6 shades whiter · Zero sensitivity · Enamel safe
Choose your pack
Subscribers pay 20% less on every delivery, just £1.43 a day. Pause, skip or cancel any time after your first renewal.
- Two-Shade Guarantee See terms
- Free UK Delivery No minimum spend
- Same Day DispatchMon to Sat
Delivery Options & Times
Delivery Options & Times
Free UK delivery
Free on every order, no minimum spend. Tracked, and usually arrives in 2-3 working days.
Express delivery (£1.99)
Tracked, and usually arrives the next working day. Choose it at checkout.
Same day dispatch
Order by 4.30pm Monday to Friday, or 10.30am Saturday, and it goes out the same day. Later orders go out on our next dispatch day.
- Chemist+Druggist
- British Dental Journal
- The Salon Magazine
- County Wedding Magazines
- British Beauty Blogger
- Sustain Health Magazine
- The Test Pit
- The Diary of Dad
- Chemist+Druggist
- British Dental Journal
- The Salon Magazine
- County Wedding Magazines
- British Beauty Blogger
- Sustain Health Magazine
- The Test Pit
- The Diary of Dad
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Up to 6 Shades Whiter
- 14 Day Treatment
- 30min Once a Day
- 0% Peroxide

PAP+ Teeth Whitening Strips In Use
Gabby's Story
“I woke up the next day with no sensitivity.”
Faye Brookes Reviews Pure Glow Teeth Whitening Strips
“No sensitivity. No sticky residue. I noticed visibly whiter teeth quickly.”Faye Brookes, actress and television personality


What's In The Kit
- 28 PAP+ Teeth Whitening Strips (Full 14-days)
- Professional Shade Guide included to track your progress
- Same day dispatch (order by 4.30pm Monday to Friday, or 10.30am Saturday)


A New Generation Of PAP+ Whitening Strips
Pure Glow PAP+ Teeth Whitening Strips with Hydroxyapatite deliver real results without the sensitivity often caused by traditional whitening systems.
Unlike peroxide-based products that can cause irritation and inconsistent results, Pure Glow offers a safer, modern alternative built on proven ingredients.
Our advanced non-peroxide PAP+ formula gently lifts stains from coffee, tea, wine and everyday foods, while hydroxyapatite helps to replenish the enamel surface while you whiten.
Up to 6 shades whiter in 14 days, enamel safe and without the pain or irritation that can put you off whitening.
Effective, comfortable whitening, combining modern science with enamel-safe care you can trust.
What Is PAP (Phthalimidoperoxycaproic Acid)?
PAP stands for Phthalimidoperoxycaproic Acid, a peroxide-free whitening compound that works differently to the hydrogen peroxide and carbamide peroxide used in traditional whitening strips.
PAP lifts surface stains and works on the coloured compounds inside the tooth, by a gentler route than peroxide takes. That's a big part of why our PAP+ whitening strips are designed to avoid the sharp sensitivity that can put you off whitening altogether.
Paired with hydroxyapatite for enamel support, it's this combination that makes our zero-sensitivity approach possible. Read more about the science behind PAP whitening.

Real People, Real Results
Hear what they love about Pure Glow, and why other whitening strips let them down.
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14-Day Two-Shade Guarantee
14-Day Two-Shade Guarantee
Use the strips as directed for 14 days, and if you’re not at least two shades whiter, you get a full refund.
Full terms are on our Shipping, Returns & Refunds page.
How To Use PAP+ Whitening Strips
How To Use PAP+ Whitening Strips
Step 1:
Brush your teeth and rinse with water, then tear open one sachet (each contains 1 upper & 1 lower strip).
Step 2:
Dry your teeth, wait a few minutes, then apply the smaller strip to your bottom teeth first aligning with the gum line, then the top strip. Press gently to secure.
Step 3:
Leave on for a minimum of 30 minutes. No eating while they're on, though a sip of water is fine. Then remove, rinse your mouth, and enjoy your visibly brighter smile. Avoid staining drinks and foods for about an hour afterwards.
✔️ Use once daily for 14 days for best results.
Full Ingredients List
Full Ingredients List
At Pure Glow, we whiten without the sting. Our formula blends powerful stain-lifting with enamel-loving ingredients for results you can trust. Here’s how each one works:
PAP (Phthalimidoperoxycaproic Acid)
Our star whitening ingredient. Gently breaks down stains without using peroxide, so you get whiter teeth with zero sensitivity and a formula that is enamel safe.
Xylitol
Naturally sweet, but with benefits. May support oral health by helping reduce oral bacteria associated with plaque and cavities.
Hydroxyapatite
The mineral your enamel is mostly made of. Helps to replenish the enamel surface as you whiten, leaving teeth feeling smooth and comfortable.
Potassium Citrate
Part of a formula built around comfort, for zero sensitivity while you whiten.
Menthol
Delivers a clean minty taste and fresh-mouth feel no more chemical burn or weird flavours.
Full ingredients
PVP, Phthalimidoperoxycaproic Acid, Xylitol, Aqua, Glycerin, Ethylcellulose, Alcohol, Sodium Polyacrylate, PVM/MA Copolymer, Xanthan Gum, Potassium Citrate, Sodium Citrate, C12-15 Pareth-3, Hydroxyapatite, Rebaudioside A, Menthol.
Results & Benefits
Results & Benefits
Whiter teeth, building every day
It’s different for everyone. Some people notice a difference straight away, others after two or three uses. Stick with it daily for up to 6 shades whiter in 14 days.
PAP+ formula = zero sensitivity, enamel safe
Our peroxide-free formula lifts stains without pain. Enamel-safe, dentist-approved, and infused with hydroxyapatite to help support and replenish the surface enamel.
No messy gels
No sticky residue left behind. Just a clean, smooth glow with zero slime.
No-slip grip = whiten anytime
Whiten while you work, scroll, chill or on the go. These strips stay in place until you peel them off.
Minty-fresh taste
No harsh chemical flavour. Just a subtle, refreshing mint to keep things clean and comfortable.
Sensitive teeth? Read about our whitening strips for sensitive teeth. Avoiding peroxide? See our peroxide-free whitening strips. Want enamel support? Read what hydroxyapatite does in whitening strips.
Tips For Best Results
Tips For Best Results
Consistency is key. Use one sachet per day (14 total included each with 1 top & 1 bottom strip = 28 strips) for 14 days straight.
Track your progress using the included shade guide and follow the simple instructions. Some people notice a difference straight away, others after two or three uses.
After each strip, avoid staining drinks and foods like coffee, tea and red wine, and smoking, for about an hour, as they can slow down your glow.
Once you’re happy with your shade, 2 to 3 strips a week keeps it topped up, and a subscription every 4 or 6 weeks is set up for exactly that.
Subscribe & Save 20%
Subscribe & Save 20%
Smile brighter, for less forever.
As a thank-you for sticking with us, you’ll unlock 20% off every order when you subscribe to Pure Glow.
Flexible Deliveries - Choose the schedule that suits you
No Lock-In - Cancel or tweak anytime after your first renewal
Consistency = Results - Never miss a day = never miss your glow
Whether you’re topping up or whitening for the first time, our subscription plan helps you stay glowing without the hassle.
Teeth Whitening Strips: Your Questions Answered
Teeth Whitening Strips: Your Questions Answered
What are PAP strips?
PAP strips use PAP as the whitening agent instead of hydrogen or carbamide peroxide. Pure Glow PAP+ whitening strips add hydroxyapatite and xylitol to the formula, with a dry-fit, no-slip grip that peels off clean. Every box has 28 strips for a full 14-day course, plus a shade guide so you can track your progress.
How do Pure Glow Whitening Strips work?
We use PAP+ technology to gently lift stains without peroxide or pain. Zero sensitivity and enamel safe, just a brighter smile you’ll feel confident showing off.
When will I see changes?
It’s different for everyone. Some people notice a difference straight away, others after two or three uses. The full result builds over 14 days.
Will they cause sensitivity?
Nope. Our formula is peroxide-free and infused with Hydroxyapatite to help support your enamel surface while whitening. Zero pain. Zero sting.
How do I apply them properly?
Brush your teeth, rinse with water, dry them and wait a few minutes. Apply the lower strip first, then the top. Leave on for a minimum of 30 minutes, remove, rinse, smile. It’s that easy.
Brush before or after use?
Before. There is no need to brush 30 minutes beforehand: brush, rinse with water, dry your teeth and wait a few minutes, then apply the strips.
How long do results last?
It depends on your habits. Once you’re happy with your shade, 2 to 3 strips a week keeps it topped up, and a subscription every 4 or 6 weeks is set up for exactly that.
Can I eat or drink while whitening?
No food, tea or coffee while the strips are on. A sip of water is fine, because they stay stuck in place.
Are they safe for enamel?
Yes. Our PAP+ formula is enamel-safe, and hydroxyapatite helps to replenish the enamel surface while you whiten.
Do they work on crowns or veneers?
They only whiten natural teeth not crowns, veneers, or fillings but can help lift staining. Always check with your dentist if you’re unsure.
How often should I use them?
Use once daily for 14 days. Once you’re happy with your shade, 2 to 3 strips a week keeps it topped up. Our subscription makes it easy.
How does the subscription work?
You’ll save 20% and always have strips ready to go. Pause, cancel, or change anytime after your first renewal. No commitments just convenience.
Can I use them with braces?
No. Strips only whiten the visible parts of your teeth, so best to wait until braces are removed.
Are results permanent?
Not quite stains can return from coffee, wine, smoking, etc. Regular use = long-lasting results.
Can I use them while pregnant or breastfeeding?
There is no safety data for whitening during pregnancy or breastfeeding, so check with your dentist or midwife first.
How do they compare to professional treatments?
Professional whitening uses stronger agents and costs a lot more. Pure Glow is an affordable, peroxide-free way to whiten at home.
What should I avoid after whitening?
Avoid staining drinks and foods like coffee, tea, red wine and dark sauces for about an hour after each strip.
Is there a guarantee?
Yes. Use the strips as directed for 14 days, and if you’re not at least two shades whiter, you get a full refund under our 14-Day Two-Shade Guarantee. See the terms.
What causes stains in the first place?
Coffee, red wine, smoking, age, some meds, life, basically. Prevention = good oral hygiene and occasional whitening.
Can teens use Pure Glow?
Pure Glow is not suitable for children under 12. If you have any concerns about developing teeth, sensitivity or dental health, speak to a dentist first.
Can I use them more than once a day?
Nope. Once a day is powerful enough more than that risks irritation.
How should I store them?
Keep in a cool, dry place, away from sunlight and moisture. Shelf life: 12 months (check expiry on box).
Which strip goes on the top teeth?
The larger strip goes on top and the smaller one on the bottom. They are stretch-fit, so you can stretch them slightly to cover your smile.
How long should I leave them on?
A minimum of 30 minutes, so your saliva can break down the formula. Leaving them on longer is fine. One set a day.
Can I swallow while wearing them?
Yes, swallow as normal, and a sip of water is fine. Just don't swallow the strips themselves.
Do they leave gel on my teeth?
No. They come off clean in one piece, with nothing to scrape or brush off, so you can wear them anywhere.
Can I use them with Invisalign or a retainer?
Yes, just not at the same time. Take your aligners or retainer out, do your strips, then put them back in.
Can I use them with Sensodyne?
Yes. Keep using your usual toothpaste, including sensitivity toothpaste. Brush before applying the strips.
Who shouldn't use them?
Children under 12, and anyone with gum disease, mouth ulcers, exposed gums or recent oral surgery.
Let customers speak for us
from 61 reviews
Fantastic product, easy to use and I am already seeing results.
Ive used other whitening products before but have always been left with sensitivity, bad taste or strips that dont stick correctly so to say I was sceptical would be accurate however these are a game changer.
I can genuinely say none of the negatives experienced with other products have been repeated since using Pure Glow.
Im on day 6, and can see and feel a difference already. As long as you follow the advice then you cannot go wrong.
I will be buying more and continuing to use them to give me the smile Ive always wanted.
Genuinely surprised at how good they are, give them a try you wont be disappointed.
Wow oh wow these stripes are amazing been using now for nearly 2 weeks and the results are just fantastic.
Easy to use and very clean. No mess after removing and my teeth are starting to look amazing. It makes they feels nice and smooth and clean. Thank you and keep up the amazing work.
Best whitening strips i’ve used by far because they didn’t give me any sensitivity which was a massive concern for me. They stick really well to your teeth and didn’t leave that gel on my teeth. 100% recommend.
Amazing strips, no residue after use, even after using them for one week i can start really seeing a difference!!! Amazing value for money
As an avid at home teeth whitener I can hands down say these are the best I’ve ever used! Does exactly as stated. No gunk left on my teeth, insane shade lift after only 2 uses and literally do not budge once they’re on your teeth. I’ll never use another brand ever again.
Honestly I’ve tried and tested so many teeth whitening products that claim to be the best! But trust me when I say these whitening strips REALLY work! No sensitivity, no sticky residue, just 💯 guaranteed whiter teeth in 30mins!!!
I have struggled with my teeth for years and looked at different options and never found a product that seemed to do the job. I found PureGlow and decided to give it a go and I am so glad I did! They are so simple to use, don’t leave sticky residue like other products and I have seen such a noticeable difference in the shade of my teeth. Definitely recommend and will continue to use to increase the confidence in my smile. Thank you PureGlow!
After trying the 28 strip pack I was amazed how quickly noticeable results presented themselves. The strips are easily applied and removed without hassle and there is no aftertaste. I will be ordering more strips shortly to continue getting even more whiter teeth.
As an avid at home teeth whitener I can hands down say these are the best I’ve ever used! Does exactly as stated. No gunk left on my teeth, insane shade lift after only 2 uses and literally do not budge once they’re on your teeth. I’ll never use another brand ever again.
Thank you Rose, that means a lot coming from someone who's tried plenty. Great to hear about that shade lift after just two uses!
I was very skeptical of is it was going to work or not but they are actually amazing. I have used them consistently for the last 10 days and can see such a difference and so can everyone else. They are so easy to use and give amazing results. No sensitivity in the slightest. Would 100% recommend. Thank you for making an amazing product
Thanks Leeann, really glad you gave them a go, and even better that everyone else can see the difference too.
Honestly I’ve tried and tested so many teeth whitening products that claim to be the best! But trust me when I say these whitening strips REALLY work! No sensitivity, no sticky residue, just 💯 guaranteed whiter teeth in 30mins!!!
Love this, thank you! So pleased they lived up to it, with no sensitivity and no sticky residue.
⭐️⭐️⭐️⭐️⭐️
I’m honestly so impressed with the results! My teeth are noticeably whiter after just two days, and application couldn’t be any easier and mess free! I’ve tried other whitening products before, but nothing has worked this effectively or this quickly. I’m so much more confident in my smile now—highly recommend to anyone thinking about getting their teeth whitened!
Thank you Emily, so happy you're seeing results that quickly and feeling more confident in your smile.
These are the best strips I have used love my results and I've tried so many, the best two things are that I got NO sensitivity at all and they don't leave all that horrible gel on your teeth. Defo recommend to anyone thinking about trying these.
Thanks Steph, after trying so many that's high praise. Really glad you had no sensitivity and no gel left behind.
