- Peroxide free
- Zero sensitivity
- Up to 6 shades whiter in 14 days
- Enamel safe
- Dentist approved
- Free UK delivery
- 14-Day Two-Shade Guarantee
Peroxide-Free Whitening Strips
Pure Glow strips are non-peroxide: they whiten with PAP instead of hydrogen or carbamide peroxide. No peroxide means no sensitivity, and the formula also carries hydroxyapatite and xylitol.
- Two-Shade Guarantee See terms
- Free UK Delivery No minimum spend
- Same Day Dispatch Order by 4.30pm, Mon to Fri
Delivery Options & Times
Delivery Options & Times
Free UK delivery
Free on every order, no minimum spend. Tracked, and usually arrives in 2-3 working days.
Express delivery (£1.99)
Tracked, and usually arrives the next working day. Choose it at checkout.
Same day dispatch
Order by 4.30pm, Monday to Friday, and your order goes out the same day. Orders placed after 4.30pm or at the weekend go out the next working day.
What peroxide-free whitening strips actually are
Peroxide strips whiten with hydrogen peroxide, or carbamide peroxide, which breaks down into hydrogen peroxide on the tooth. Ours use PAP (phthalimidoperoxycaproic acid), a different whitening agent that lifts stains without the peroxide reaction linked to whitening sensitivity.
Peroxide-free doesn't always mean PAP, though. Some products use other actives, so it's worth checking what a strip whitens with, not just what it leaves out.
Why it matters in the UK
Home whitening products sold in the UK are capped at 0.1% hydrogen peroxide. PAP isn't hydrogen peroxide, so that cap doesn't apply to it. We go through the rules in is teeth whitening legal in the UK, and what peroxide itself does in hydrogen peroxide on teeth.
What's in the formula
PAP to lift stains. Hydroxyapatite, which helps to replenish the enamel surface while you whiten (more on our hydroxyapatite whitening strips). Xylitol, which helps reduce the bacteria that cause plaque build-up, bad breath and cavities. Fresh mint flavour.
The strips are dry-fit, so they grip, stay put for the full wear time and peel off clean with no residue to brush away.
What to expect
Up to 6 shades whiter in 14 days, depending on the shade you start from. One strip on the top teeth and one on the bottom, for a minimum of 30 minutes a day. Clinically tested and dentist approved.
You're covered
Every order comes with our 14-Day Two-Shade Guarantee. Use the strips as directed for 14 days, and if you're not at least two shades whiter, you get a full refund. See the terms.
Let customers speak for us
Fantastic product, easy to use and I am already seeing results.
Ive used other whitening products before but have always been left with sensitivity, bad taste or strips that dont stick correctly so to say I was sceptical would be accurate however these are a game changer.
I can genuinely say none of the negatives experienced with other products have been repeated since using Pure Glow.
Im on day 6, and can see and feel a difference already. As long as you follow the advice then you cannot go wrong.
I will be buying more and continuing to use them to give me the smile Ive always wanted.
Genuinely surprised at how good they are, give them a try you wont be disappointed.
Wow oh wow these stripes are amazing been using now for nearly 2 weeks and the results are just fantastic.
Easy to use and very clean. No mess after removing and my teeth are starting to look amazing. It makes they feels nice and smooth and clean. Thank you and keep up the amazing work.
Best whitening strips i’ve used by far because they didn’t give me any sensitivity which was a massive concern for me. They stick really well to your teeth and didn’t leave that gel on my teeth. 100% recommend.
Amazing strips, no residue after use, even after using them for one week i can start really seeing a difference!!! Amazing value for money
As an avid at home teeth whitener I can hands down say these are the best I’ve ever used! Does exactly as stated. No gunk left on my teeth, insane shade lift after only 2 uses and literally do not budge once they’re on your teeth. I’ll never use another brand ever again.
Honestly I’ve tried and tested so many teeth whitening products that claim to be the best! But trust me when I say these whitening strips REALLY work! No sensitivity, no sticky residue, just 💯 guaranteed whiter teeth in 30mins!!!
I have struggled with my teeth for years and looked at different options and never found a product that seemed to do the job. I found PureGlow and decided to give it a go and I am so glad I did! They are so simple to use, don’t leave sticky residue like other products and I have seen such a noticeable difference in the shade of my teeth. Definitely recommend and will continue to use to increase the confidence in my smile. Thank you PureGlow!
After trying the 28 strip pack I was amazed how quickly noticeable results presented themselves. The strips are easily applied and removed without hassle and there is no aftertaste. I will be ordering more strips shortly to continue getting even more whiter teeth.
Common questions
How well do they whiten?
Ours whiten with PAP, which lifts stains without peroxide: up to 6 shades whiter in 14 days, depending on the shade you start from. For the wider evidence, read does non-peroxide teeth whitening work.
What do they use instead of peroxide?
PAP (phthalimidoperoxycaproic acid), with hydroxyapatite and xylitol in the formula.
Will they make my teeth sensitive?
No. Zero sensitivity is the claim we make, and it comes from the formula. There is no peroxide in it, and peroxide is what sets off the nerve.
Are they safe for enamel?
Yes. They're enamel safe, and the hydroxyapatite in the formula helps replenish the surface enamel while you whiten.
Is PAP whitening legal in the UK?
Yes. UK rules cap hydrogen peroxide in home whitening at 0.1%, and PAP is a different ingredient. Our strips are notified as a cosmetic product in the UK. More in is teeth whitening legal in the UK.
How do I use them?
Brush, rinse with water, dry your teeth and wait a few minutes. Apply the lower strip, then the top, and leave them on for a minimum of 30 minutes. Once a day for 14 days.
Is there a guarantee?
You're covered by our 14-Day Two-Shade Guarantee. Use the strips as directed for 14 days, and if you're not at least two shades whiter, you get a full refund. See the terms.
Does peroxide free teeth whitening work?
It does when the strip carries an active that works on stain, and PAP is one: an oxidiser that breaks down the coloured compounds behind discolouration. "Peroxide free" only tells you what a product leaves out. Some peroxide-free products polish the surface or tint the teeth for a while instead, so the ingredients list is what tells you whether a strip will actually whiten. We go through each type in does non-peroxide whitening work.
What is the difference between peroxide-free and non-peroxide whitening strips?
There isn't one. Both mean the strip doesn't use hydrogen peroxide or carbamide peroxide as its whitening agent. Neither tells you what it uses instead, which is why we name ours: PAP.
Why are home whitening products in the UK limited to 0.1% peroxide?
That's the ceiling UK cosmetics law sets for whitening products sold straight to the public, and it counts hydrogen peroxide present or released, so carbamide peroxide is caught too. Anything above 0.1% and up to 6% can only be sold to dental practitioners, with the first use in each course done by a dentist or under their direct supervision. PAP isn't hydrogen peroxide and doesn't release it, so the cap is written about a different ingredient. The detail is in our guide to the UK teeth whitening rules.
How do peroxide-free whitening strips compare with peroxide strips?
Both work on the coloured compounds behind discolouration, by different routes. Peroxide strips use hydrogen or carbamide peroxide, which in a home product is capped at 0.1%. PAP lifts stains without the peroxide reaction linked to whitening sensitivity, which is why ours are made for zero sensitivity. We put the two side by side in PAP vs peroxide.
Who are peroxide-free whitening strips best for?
Mostly people who've been put off before, by teeth that stung with peroxide strips or by strips that slid off halfway through. From what customers tell us, tea and coffee drinkers and smokers, past or present, are another big group. If sensitivity is your main worry, start with our whitening strips for sensitive teeth. They're not suitable for children under 12, and they shouldn't be used with gum disease, ulcers, exposed gums or recent oral surgery.
How long until I see a difference?
Some people see a change straight away, others after two or three uses. The full result builds over the 14-day course, up to 6 shades whiter depending on where you start. After that, 2 to 3 strips a week keeps the shade topped up.