FAQ's

Pure Glow Whitening Strips use PAP, or phthalimidoperoxycaproic acid, as the main whitening ingredient.

PAP works by oxidising visible surface stains on the teeth without using hydrogen peroxide. The formula also contains hydroxyapatite, which helps support the enamel surface during whitening.

For best results, use one treatment per day for the full 14-day course.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: What Are PAP Teeth Whitening Strips? The Science Behind No Sensitivity Whitening.

Results vary depending on your starting shade, staining and how consistently you use the strips.

Some customers notice a visible difference during the first few applications, but the product is designed to be used once daily for the full 14-day treatment.

Pure Glow is designed to deliver up to 6 shades of improvement over the full course, depending on the individual and the type of staining.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Pure Glow was specifically developed for people who want to avoid the sensitivity often associated with peroxide-based whitening.

The formula is peroxide-free and combines PAP with hydroxyapatite and other ingredients designed to provide a gentler whitening experience.

Individual experiences can vary, but sensitivity has been deliberately engineered out as one of the core priorities of the product.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: Best Whitening Strips for Sensitive Teeth: What Actually Matters.

Apply the strips to clean, dry teeth.

Place the lower strip first, followed by the upper strip, and press gently so they sit securely against the teeth.

Leave them in place for a minimum of 30 minutes, then remove and rinse if needed.

Use once daily for 14 consecutive days for best results.

Avoid eating or drinking while the strips are in place.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: How to Use PAP Whitening Strips for the Best Results.

You can brush your teeth before applying the strips, but make sure your teeth are dry before application because this helps the strips grip properly.

After removing the strips, you can rinse your mouth or brush gently if you prefer.

Avoid aggressive brushing immediately before or after whitening if your gums feel sensitive.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Results can last weeks to months, depending on diet and habits (coffee, wine, smoking can re-stain faster).

To keep your glow longer:

Use Pure Glow strips 1–2 times a week once you have reached your desired shade. Top up before events, nights out or photoshoots for an instant refresh.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: How to Maintain White Teeth After Whitening.

No, eating, drinking, or smoking while the strips are on will weaken results and reduce adhesion.

For best whitening:

• Wear strips on clean, dry teeth for a minimum of 30 minutes.
  
• After removing, wait 30–60 minutes before consuming coffee, tea, wine, or dark foods.
  
• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Pure Glow uses a non-peroxide PAP formula and hydroxyapatite as part of an enamel-conscious whitening system.

Hydroxyapatite is a mineral naturally associated with tooth enamel and is included to help support the enamel surface while you whiten.

The formula was developed specifically to avoid the sensitivity and harsh user experience commonly associated with stronger peroxide-based whitening products.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: Hydroxyapatite Whitening Strips.

Pure Glow strips are designed to whiten natural teeth. They will not change the base shade of crowns, veneers, or fillings.

However, because PAP is an oxidising agent, it can lift surface stains on dental work helping them blend better with your natural teeth.

Many customers notice their veneers or crowns look fresher and cleaner after use, even though the shade itself doesn’t lighten.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

For the best results, use one set of strips a day for 14 days that’s your glow-up cycle. Most people see a visible difference in just a few days, with full results showing after 2 weeks.

After that, keep your smile bright by using a strip every few days for maintenance.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Subscribe & Save gives you 20% off every subscription order, with free UK shipping included.

You can choose delivery every 4, 6 or 8 weeks depending on how often you want to maintain your results.

You can pause, skip or cancel after your first renewal.

This is designed for customers who want convenient maintenance without having to remember to reorder manually.

👉 Subscribe & Save – 20% Off

We do not recommend using whitening strips while fixed braces are in place.

The strips can only reach the exposed areas of your natural teeth, which may lead to uneven whitening.

It is usually better to wait until your braces have been removed before starting a whitening treatment.

If you are unsure, speak to your dentist or orthodontist first.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

No teeth whitening treatment is permanent.

Coffee, tea, red wine, smoking, strongly coloured foods and normal ageing can gradually cause staining to build up again.

Once you reach your preferred shade, occasional top-up treatments can help maintain your results.

• Subscribe & Save 20% – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Bundle Saver – 56 Strips (28 Days) – Double the glow. Bigger savings.

If you are pregnant or breastfeeding, we recommend speaking to your dentist, doctor or healthcare professional before using any teeth whitening product.

Pure Glow is peroxide-free, but whitening during pregnancy or breastfeeding should still be discussed with a healthcare professional first.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: Are Teeth Whitening Strips Safe? Why So Many People Fear Whitening, And What’s Actually Changed.

Professional dental whitening generally uses stronger whitening agents and is carried out under professional supervision.

Pure Glow is designed as a convenient at-home alternative for people who want non-peroxide whitening without the sensitivity commonly associated with stronger systems.

Pure Glow uses PAP with hydroxyapatite and is designed for a 14-day at-home treatment.

If you have complex staining, dental restorations or concerns about your teeth, professional dental advice may be more appropriate.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: At Home Teeth Whitening Strips vs Expensive Dentist Treatments.

For best results, try to avoid strongly coloured foods and drinks for around one hour after whitening.

This includes coffee, tea, red wine, dark sauces and highly pigmented foods.

Rinsing your mouth with water after consuming staining foods or drinks can also help reduce new surface staining.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Make sure you have used the strips once daily for the full 14-day treatment and followed the application instructions carefully.

Results vary depending on your starting shade and the type and depth of staining.

If you complete the full treatment and do not achieve at least a two-shade improvement, you may be eligible for a refund under our 14-Day Two-Shade Guarantee, subject to the full guarantee terms and required photo evidence.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Teeth stains are usually caused by coffee, tea, red wine, smoking or even ageing and certain medications. Over time, these can dull your smile and make it harder to maintain a bright white glow.

Prevention tip: Maintain good oral hygiene, rinse after consuming stain-causing drinks, and use Pure Glow strips to lift surface stains before they settle in.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Pure Glow Whitening Strips are intended for adults.

Anyone under 18, or anyone with concerns about developing teeth, sensitivity or dental health, should speak to a dentist before using a whitening product.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

No.

Use one treatment per day.

Using additional treatments will not necessarily improve results faster and may increase the chance of gum irritation.

For best results, follow the recommended 14-day treatment plan.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Storage: Keep your Pure Glow Whitening Strips in a cool, dry place, away from direct sunlight and humidity to protect their effectiveness.

Shelf Life: Each pack lasts up to 12 months. Always check the expiry date on the packaging to guarantee the best results.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

No — Pure Glow currently specialises in PAP teeth whitening strips with hydroxyapatite, not toothpaste. If you're after enamel-safe, peroxide-free whitening, our strips are where to start.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Cheap strips are cheap because they cut corners: basic peroxide gel, wet-fit adhesive that slips around, and no real formulation work behind them.

Pure Glow's founder tested strips from three different Chinese suppliers before starting Pure Glow, and every one of them wanted to keep selling the same cheap, fast-cash product rather than fix the sensitivity, slipping and residue problems he kept running into.

Getting a non-peroxide PAP formula with hydroxyapatite right took ten months of testing and four rejected formulas with a manufacturer willing to solve the problem properly, not just ship the cheapest option. That development time, and the better ingredients, is what separates a considered formula from a bargain-bin strip.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.

Want more detail? Read our full guide: Why Are Teeth Whitening Strips So Expensive?, or our checklist on what to look for before you buy.

Pure Glow is designed to deliver up to 6 shades whiter over a full 14-day course, with most people starting to notice a difference from around day 3 to day 5, building through to day 14.

Results depend on your starting shade and the type of staining, so before and after results vary from person to person. Using the strips once a day for the full 14 days, as directed, gives the best chance of reaching the full result.

• Starter Pack – 28 Strips (14 Days) – Backed by our 14-Day Two-Shade Guarantee.
  
• Best Value – 56 Strips (28 Days) – Double the glow. Bigger savings.