The Complete Guide to a Brighter, Whiter Smile at Home

Twenty eight pages, free, and built around one question: why does it hurt?

If you have given up on whitening before, it may not have been because it failed. It may have been because it stung. This guide explains why that happens, what peroxide does differently, and how PAP whitens without the sensitivity.

What's inside

• A note from Daniel and the short version: 10 takeaways
• Why teeth stain: surface stains, deeper stains and the usual suspects
• Whitening explained: why peroxide can sting, how PAP works, what hydroxyapatite does and seven common myths
• The 14-day plan: who it is not for, how to apply, and a day by day plan to tick off
• Keeping your results: top-ups, food and drink
• Questions answered, and real customer results

Enter your name and email above and the guide comes straight to your inbox. No cost, no catch, and you can unsubscribe whenever you like.

Want to read up first? Start with the science behind PAP whitening, or read about our whitening strips for sensitive teeth. Ready already? See the strips.