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4.98 from 62 reviews

Pure Glow Teeth Whitening, With Zero Sensitivity

Up to 6 shades whiter in 14 days, with no sensitivity, no peroxide, enamel safe with added hydroxyapatite and clean removal.

Up to 6 shades whiter in 14 days. No peroxide, no sensitivity, enamel safe with hydroxyapatite.

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14-Day Two-Shade Guarantee

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Drag to See The Difference

After a 14-day course of Pure Glow PAP+ teeth whitening strips
Before using Pure Glow PAP+ teeth whitening strips

Real result after 14 days. Results vary.

Up to 6 Shades Whiter

Day 1Day 14
  • 14 Day Treatment
  • 30min Once a Day
  • 0% Peroxide
Celebrity Review

Trusted With Celebrity Smiles Like Faye Brookes

Ex-Coronation Street favourite Faye Brookes trying Pure Glow for the first time.

“No sensitivity. No sticky residue. I noticed visibly whiter teeth quickly.”

Real People, Real Results

Hear what they love about Pure Glow, and why other whitening strips let them down.

See All Videos

  • Pure Glow non-peroxide PAP and hydroxyapatite whitening strips, suitable for sensitive teeth with no sensitivity and gentle, enamel-safe whitening

    Teeth Whitening Without Sensitivity

    “I’d tried peroxide whitening strips that left my teeth painfully sensitive. I didn’t think that pain should be the price of a whiter smile, so I wanted to create something safer, a non-peroxide PAP+ Hydroxyapatite formula that delivered a much more comfortable whitening experience.”

    More on our whitening strips for sensitive teeth.

  • Pure Glow PAP whitening strips lift and whiten years of coffee, red wine, smoking and food stains, gentle by design

    Made for Real, Everyday Stains

    “Coffee, red wine, staining foods and smoking were what made me start looking at teeth whitening in the first place. I wanted something designed for the stains people actually deal with, with visible results that build through a simple, consistent 14-day routine.”

    Read our guide on how to remove stains from teeth.

  • Pure Glow dry-fit, no-slip whitening strips that stay in place for the full 30 to 45 minutes and remove cleanly with no messy gel

    Strips That Actually Stay Put

    “I was fed up with whitening strips sliding around my mouth, uneven whitening results and sticky gel all over my teeth afterwards. So Pure Glow was designed with a non-slip dry-fit grip to stay in place and remove cleanly for more even results and a better experience.”

    Shop our PAP+ whitening strips.

  • Pure Glow whitening strips with hydroxyapatite to strengthen and support enamel, with a non-peroxide PAP formula that is enamel safe and suitable for daily use

    Enamel Support Was Non-Negotiable

    “Once we’d solved sensitivity, slipping and mess, I wanted the formula to go further. That’s why Pure Glow includes hydroxyapatite to help support and replenish the enamel surface while you whiten, helping your teeth feel smooth and cared for throughout the treatment.”

    See our hydroxyapatite whitening strips.

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You're Covered

14-Day Two-Shade Guarantee

Use the strips as directed for 14 days. If you're not at least two shades whiter, you may be eligible for a full refund under the guarantee terms.

Stay Consistent & Maintain Your Results

Maintain Your White Smile.

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Daniel Smith, founder of Pure Glow Teeth Whitening, smiling and holding a box of PAP+ whitening strips

Why I Created Pure Glow

Built on trust. Designed for a better whitening experience.

With an extensive background in health and safety, and after using teeth whitening products myself, I could see first-hand how many common problems existed: sensitivity, slipping strips, messy gel, disappointment, hype and gimmicks.

So I set out to create something safer and far nicer to use. Over a 10-month development process, I worked through trial and error with the manufacturer until I was confident the negatives I had found had been engineered out.

Pure Glow uses a non-peroxide PAP+ and hydroxyapatite formula with a no-slip grip that stays in place for the full treatment and removes cleanly, so you can use it anywhere with confidence.

  • No sensitivity.
  • No messy residue.
  • No exaggerated promises.

Just honest whitening, built for real people.

Daniel Smith, Founder

Read Our Story

Common Questions

Does Pure Glow whiten without sensitivity?

Yes. Our PAP+ formula is peroxide-free and enamel-safe, designed for sensitive teeth and daily use with zero sensitivity while lifting stains from coffee, tea, wine and smoking.

How long until I see results?

It is different for everyone. Some people notice a difference straight away, others after two or three uses, with the full result building through to day 14 of the 28-strip course.

What makes Pure Glow different?

Pure Glow combines PAP+ whitening with hydroxyapatite for enamel support, in wingless, no-slip strips that give full coverage with no messy gel or scraping after. It’s PAP+ teeth whitening built around zero sensitivity and results you can see.

Does Pure Glow sell a whitening toothpaste?

No. Pure Glow makes PAP+ teeth whitening strips with hydroxyapatite, not toothpaste. If you are after peroxide-free whitening that is gentle on sensitive teeth, the strips are where to start.

New to whitening? Read our guide to whitening your teeth at home, or check out all our reviews.